The design project for Planum focused on crafting a brand identity that reflects the company's innovative approach to travel. The project encompassed the development of a unique logo that resembles a traditional air ticket, symbolizing access and adventure. This symbol is paired with a modern and flexible typography system that merges classic and contemporary styles, enhancing the brand's approachability and appeal. The color palette features a deep green and vibrant lemon-yellow, which together evoke professionalism and energy, essential attributes for the dynamic travel sector. Additionally, the design incorporates flowing graphical elements that suggest movement and travel, tying back to the core functionalities of the Planum platform. This cohesive design strategy ensures that every touchpoint with the consumer communicates the ease and excitement of traveling with Planum.